Logo Design Tips (July 23 2007)         - claim this article

Remember that your logo is a business tool. Your design concept should begin with a commitment to portray your business as professional and competent. A logo is not an art piece! Avoid using elements that may give a "dated" look such as those 1970's flowers that were on so many Volkswagen Beetle cars. A logo design should take into consideration how, when and where the logo will be used. A logo has a cost impact upon your business from the day that it is introduced. There is more to designing a logo than simply hiring an artist or online art shop to assemble shapes and colors - it is a business decision.

Logo Design - Corporate Identity Branding - Brand Identity Guru (July 23 2007)         - claim this article

A professional branding company will work with you to determine your target market and develop a custom corporate identity that reflects your company. The most vital aspects of your business are taken into consideration, from the products you sell right down to what color slacks your customers like to wear.

Logo Design - Branding - Brand Identity Guru (July 23 2007)         - claim this article

We also recommend hiring a branding company to execute your logo. They can help you with positioning your company and creating the logo design. Here are some tips for effective logo design:

Living Your Brand on the Web - Part 1 (July 23 2007)         - claim this article

The first thing you should do is stop using a free email service. More often than not, a potential client will delete your email if they are not familiar with whom it is coming from. Think about what you do with emails that you are not familiar with. Having your domain name in the "From" field lets them know that it is you and your business that is calling on them. Plus, don't you want your business name in front of as many eyeballs as possible?

Living Your Brand on the Web - Part 2 (July 23 2007)         - claim this article

Tweak #1: Your Signature File

A signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards (July 23 2007)         - claim this article

Not only has A&R Designs worked with the promotion of the Red Doors Movie but they have worked with Tribeca Film Festival for last year's 2004 festival awards. Red Doors tells the story of the Wongs, a bizarrely dysfunctional Chinese-American family living in the New York suburbs. Ed Wong (Tzi Ma) has just retired and plots to escape his mundane life. However, the tumultuous, madcap lives of his three rebellious daughters change his plans. From the beginning A&R Designs took this marketing project to a whole new level by creating a marketable product that the public would buy into based on key elements surrounding the Red Doors Movie.

A Lesson in Branding from Paris Hilton (July 23 2007)         - claim this article

I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."

Is It Legal? - Indecent Naming With Tradition (July 23 2007)         - claim this article

The same happened to Ford's model "Pinto" (Portuguese for male genital) in Brazil where it was quickly renamed into "Corcel"(horse).

The Keys to a Great Logo (July 23 2007)         - claim this article

Format

There are three common formats for a logo:

9 Keys to an Effective Logo (July 23 2007)         - claim this article

These characteristics include:

Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

John Deere and NASCAR; Excellent Use of Brand (July 23 2007)         - claim this article

www.johndeeregifts.com/category-category_id/236946

By instilling brand name with kids they are creating a culture of future customers and brand name recognition. The reason I bring this up, since it is not a new issue is that these toys are on the shelves of Wal-Mart and they are really selling well, right up there with Match Box and Hot Wheels. Other smart companies are NASCAR and Harley Davidson, which also have many die cast products flowing off the shelves. And it makes sense all the way around. NASCAR is now following the Baseball Card idea for drivers and that is also a big hit, really big. I talked to a guy who was a wholesaler traveling the country stocking stores up on these kids cards as impulse items and the customers also cannot keep them in stock. NASCAR also has board games like Monopoly and penalties of the dice for pit stops, tire flats, crashes and the game is very fun to play and kids and dads really love it. Generally such toys are out of stock.

Jan Verhoeff: Brand Your Market (July 23 2007)         - claim this article

Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by most forms of communication. Brand your market with simplicity and style: your name.

Its Time For Some Steak (July 23 2007)         - claim this article

The website was basically a bulletin board for people to rant about other companies. The posting about my website started out with the subject, 'Is this website just a little too slick?' The postings went on to say that my website had a lot of sizzle, but no steak.

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands (July 23 2007)         - claim this article

It is no longer enough to simply be the best-or even the best-selling-product on the market. It has become necessary to establish a brand identity, which can lead to additional products, deeper market share, and expanded consumer loyalty.

Into The Limelight (July 23 2007)         - claim this article

There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.

Internet Branding (July 23 2007)         - claim this article

"11 immutable laws of Internet branding" by Laura Ries.

This was a goods book. Where as I agree with MANY of the rules of thumb, I disagree completely with nearly all of the examples supporting their assertions. Most of the purported examples to prove their theories are outdated and out of context. I do not recommend this book to anyone and having personally called the author, I was a little concerned with the lack of business history and knowledge that went into the work. Too bad, it is a good subject. In my companies we are following most all of the basic marketing branding rules they consider relevant, and probably better than nearly all of the other companies listed or mentioned.

Intelligent Design comes from Brand & Account Planners (July 23 2007)         - claim this article

There's a war going on. I'm not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV networks call us a target. If I click on a banner ad they refer to me as a hit.

How Important it is to have a Professional Logo Design for your Business? (July 23 2007)         - claim this article

I think it is absolutely important for all corporate bodies to realize the importance of having a custom designed logo. A professional logo design goes a long way to establish the identity and exude the attitude of the company. Now, when we say 'professional logo design", we must understand that it is not a child's play, its a specialist job and better if it is assigned to a professional logo designer. The corporate bodies need to appoint the specialist in the field to get it done. I definitely do understand that its lot of fun to design your own logo; You play with colors, try out your drawing skills and spend some idle time to think what should be the design, at the end you land up with a very common concept of having the initials of your company in some twisted fashion or putting in a sleazy slogan to say your product is the best or some other things like that. However, that is not how your logo should be, it is not just a small graphics to appear in your business cards and letterheads. A logo, if done properly can leave a long and deep impression on your customers mind. They go a long way in depicting the image of your business. You can well understand, how powerful a logo can be if you think about the golden M of McDonalds-the moment you see that, you know its' them. Just think about the IBM logo or Swoosh of Nike, do you even take a moment to think, to whom does that logo belong? That shows how powerful impact a logo can create in the mind of your customers. Wouldn't you like your company to have an equally powerful logo?

Importance of Business Branding (July 23 2007)         - claim this article

There are several elements of business branding, the first of which is your logo. It is a good idea to use a professional in creating your company logo. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. Your company logo should appear in as many places as possible including emails, letterhead, pens, and notepads. The image your company projects should be professional and memorable.

Importance of Branding - Whats in a Name? (July 23 2007)         - claim this article

This makes the process of recommending a good hobby shop too much work for the average customer, and far too much work for a user looking for hobby shops on the Internet. A customer looking up Bob's hobby shop will have an easier time of it if he or she knows to refer to it as "Bob's House of Hobbies," and the customer can then refer others to Bob's hobby shop by name, increasing the potential advertising exponentially.