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Showing articles 1 - 20 of 556 total

Advertising and Community Relations -- Get the Best of Both Worlds (July 23 2007)         - claim this article

Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?

Dont Put Up With Junk PR (July 23 2007)         - claim this article

In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.

A PR Question For Chinese Managers (July 23 2007)         - claim this article

As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR specialists - continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the West still do?

PR Essential to Your Success (July 23 2007)         - claim this article

Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.

Managers Who Tap Into PRs Value (July 23 2007)         - claim this article

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed.

Smashing the Myth of the Press Release (July 23 2007)         - claim this article

A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. He records a demo tape and sends it to record labels. Hegets a contract and becomes rich, famous and adored.

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now (July 23 2007)         - claim this article

Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible - making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that - relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customers find you? How does the public perceive your business? These points can be incorporated into a P.R. strategy that maintains consistent messages to your customers, thereby keeping your company top of mind and, in turn, growing your business.

Online Business Press Release Writing Tips And Ideas (July 23 2007)         - claim this article

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

Public Relations 8 Fix Factors (July 23 2007)         - claim this article

I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.

How to Master Communication Even if you failed High School Grammar (July 23 2007)         - claim this article

Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down.If so, there is help for you.

What Many PR Users Ignore (July 23 2007)         - claim this article

Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.

The Medias Muscle: Make it Work for You (July 23 2007)         - claim this article

The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.

Dont Need No Stinking PR? (July 23 2007)         - claim this article

Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.

How To Use PR To Build Your Business (July 23 2007)         - claim this article

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.

Are You PR-Challenged? (July 23 2007)         - claim this article

You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.

Media Training 101: When 60 Minutes Knocks On Your Door (July 23 2007)         - claim this article

You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty.

Media Training: When Reporters Lie (July 23 2007)         - claim this article

I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.

Television Reporters - Questions to Ask Before Agreeing to an Interview (July 23 2007)         - claim this article

Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.By asking your own question you are able to perform at your best and be prepared for the interview.

Media Relations: Should You Pay For News Coverage, Part II (July 23 2007)         - claim this article

Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.

How About MANAGING Your Own PR? (July 23 2007)         - claim this article

It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.

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