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Showing articles 1 - 20 of 354 total

Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody! (July 23 2007)         - claim this article

I know you've heard this a thousand times, but from the looks of things few businesses are following the advice?

The Road to Pendingville is Paved with Good Intentions (July 23 2007)         - claim this article

If you've been in sales for any length of time, or have participated is a sales training program, chances are you've been taught to look for "buying signals" from your prospects. Buying signals can be important; but they can also easily be misinterpreted. We recently read an article in which the author equates certain statements or requests from your prospect with indication they are ready to buy. For example:

Increase Your Selling Confidence (July 23 2007)         - claim this article

1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own.

11 Secrets to Leadership in Sales (July 23 2007)         - claim this article

In his classic book, "Think and Grow Rich", Napoleon Hill discussed the eleven secrets of leadership. In reading this work, it appears that the attributes of strong leadership and effective selling have a tremendous amount in common. After all, to be really successful in sales, you need to be a leader, both within your own organization, as well as to your clients and customers.

Putting Benefits Before Features (July 23 2007)         - claim this article

Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation.

7 Steps to Selling Artwork (July 23 2007)         - claim this article

Selling arwork is easy when you follow a road map. Inthis article you learn the step by step guide tomarketing art for profits. Now onto the plan!

The Reason Why They Buy (July 23 2007)         - claim this article

If you're a business person you want to sell your product or service. If it's been a struggle, then you probably aren't giving your potential customers a good "Reason Why" they should buy from you.

Invite Questions to Boost Your Sales (July 23 2007)         - claim this article

Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you don't encourage prospects to ask questions.

4 Reasons Why the Sale is Not Made (July 23 2007)         - claim this article

When sales are down, a salesperson must begin to take stock of why that is happening. Most sales people start by blaming the company's policies. "If you'd only offer better specials," or blame the economy, "If only customers had the money," or they blame their boss, "If only I got a better schedule," or they will blame whatever happens to come to mind that day. Never, do they take stock of their own sellingtechniques.

Make Your Referrals Count (July 23 2007)         - claim this article

Just because we receive a referral, it doesn't mean that the sale is ours and the deal is closed even before we make contact.

How to Master the Art of Salesmanship (July 23 2007)         - claim this article

I put together this little article because, although basic, we all must "master the art of selling".With out this skill, thefoundation on which you build your business will not be a solidone.Mastering the "art of selling" is simply knowing how to presentwhatever it is that you're selling, to the buyer in such a mannerthat they feel buying it from you will solve their problemsor fulfill their dreams.

How To Write Sales Letters That Deliver (July 23 2007)         - claim this article

Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn't send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn't have what it takes.

The Truth About Sale Success! (July 23 2007)         - claim this article

Bill Brooks of The Brooks Group wrote an article several years ago about his organization's research into sales performance. Bill's research partner analyzed 178 top sales performers from the United States and another 450 from Germany who, as he stated, "?were at the very peak of their game." These top sales professional were analyzed in two key areas behavioral style (personality) and core values. Here's what the Brooks Group researchers learned about sales success:

How To Write A Killer Sales Letter (July 23 2007)         - claim this article

I sit down and look at my notebook. Then, I put myself into the 'zone'.

That's how I start to write web copy that sells.

The 12 Dumbest Things Salespeople Do (July 23 2007)         - claim this article

We all make mistakes and some salespeople seem to make a lot ofthem. What scares the vinegar out of me is that most salespeople keep making the same mistakes over and over again. Now in my book - that's just plain STUPID!

The Five Most Common Mistakes Salespeople Make (July 23 2007)         - claim this article

Over the decades that I've been involved in sales, I've worked with tens of thousands of salespeople. Certain negative tendencies -- mistakes that salespeople make -- keep surfacing. Here are my top five. See to what degree you (or your sales force) may be guilty of them.

Direct Sales and the Use of Clipboards (July 23 2007)         - claim this article

Do you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders. Clipboards come in many colors and styles; plastic, aluminum, clear, etc. These clipboards should have your company logo on the bottom. They should also have calculators on the clip. The logo should be made of vinyl lettering in your company colors. They should be durable or high tech plastic clipboard which can be dropped from six feet without breaking. They should also have a company pen attached which contrasts such as a yellow pen with blue ink or red ink inside. The sign-up sheets for orders or receipts should be on top and attached to the clipboard.

4 Easy Ways to Boost Your Sales (July 23 2007)         - claim this article

Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.

10 Expressions to Avoid in Sales Communication (July 23 2007)         - claim this article

Keeping up with what words are in and out isn't hard. Yet,with all the other more important things on our to-do list,it doesn't get remembered easily.

Turning Sales Techniques Into Sales Success! (July 23 2007)         - claim this article

The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions. See my article, The Processionary Caterpillar Syndrome Costs You Sales?

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