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Keyword Optimization - How To Achieve It

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The most important thing you can do for your

business and your website is develop relevant

keywords that are not too competitive yet generate

targeted traffic to your website.

It's called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple

of things for you:

- With the right keywords, you will attract the viewers

most interested in the items or services on your site.

- You will rank higher in the search engines for your

chosen keywords, saving you thousands of dollars

in advertising.

It all starts, however, with the best keywords that pertain

to your product or services.

When selecting keywords you should select 1 perhaps

2 of the most relevant keywords for each page of your

site. I suggest using no more than two keywords per

page, preferably one.

Why?

Because search engines strive to deliver the most relevant

pages for the search term entered. The more focused your

page is for the search term, the more relevant the search

engines will find your page. The more keywords you use,

the less focused your page becomes.

How do you find keywords that your target audience will use?

- Think like your readers. Take yourself outside your site

for a minute and think about how you would find the

products or services you are selling.

- Use Overture's Keyword Selector Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Type in your most basic keyword and it will show you the

variations of the search term and also the count of how many

times that term was entered in the search engine.

- Think of phrases as opposed to one single word. If you

sell clay pots, think of keywords such as painted clay pots,

or clay flower pots, large clay pots, buy clay pots.

Use descriptive words when brainstorming phrases.

- Ask your relatives, kids and friends what they would type

in to find your products. You would be amazed at the great

ideas that can be generated. For example, I asked a

teenager once what he would type in to find shoes online and

he said 'nice kicks'. As of this writing, Overture's keyword

selector tool showed a count of 12130. Hmmm, never

would have thought of it on my own.

- Use a thesaurus or Webster's dictionary to find

similar words to your chosen keywords. Consider all

forms of the word. For example, for the term supply there

is supply, supplies, supplier, supplying. Thinking of all

forms of the word help a great deal in brainstorming

keyword ideas.

- If you have a website already, place a search engine on

your site. This would be a search engine that you put on

your site that searches only your site such as

http://www.freefind.com/. This will help you collect data

on what keywords users are using. Once you've collected a

good list of search terms you can use this to help you

determine the best keywords.

Along this same line, you can also use your website server

logs to gather information on the keywords used to find your

site.

Once you've made a list of the best keywords and keyword

phrases, you will need to determine which ones are the best.

Your challenge is to find keywords that have a high usage count

but appear on the least amount of competing web pages.

Wordtracker.com is an excellent tool for helping you achieve

this. Wordtracker's 'Keyword Effectiveness Index' (KEI) will

provide you with the number of times a keyword is used along

with the number of competing web pages. The higher the KEI,

the more popular your keywords are, and the less competition.

This means a better chance for you in getting to the top of the

search engines.

Finding the best keywords and keyword phrases is an important

part of your marketing mix. Find the correct keywords and build

your content around them.

Elizabeth McGee strives to help webmasters and business owners

find trusted marketing tools while also offering tips, stragegies and information for online marketing. Sign up for

her FREE newsletter by visiting her site at:

http://www.pro-marketing-online.com

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